A press release is a simple written statement to the media about an event or your organization. Here are some simple steps to follow when writing a release

1. Write a catchy headline- brief, clear, and to the point

    Tip: Headlines are written in bold and typically larger than the press release text

2. Write the body of the press release- your total press release should be no more than 4 paragraphs

        - It should be wrote how you would like to see it appear in the news story

    The first paragraph should have:

        1. Who: your organizations is and contact information

        2. What: you are doing or did

        3. Where: the event took place

        4. When: the event happened

        5. Why: you conducted the event 

        6. How: did all of this come together (how was the program funded and who is involved)

    Tip: Avoid using long sentences and jargon that the general public may not be aware of

3. The last paragraph should include information about you and your organization!

Here are some excellent examples of press releases for egg arrival and release day

    - Egg Arrival    

    - Release Day

Tips & Hints

    - Establish a list of media contacts in your area (TV stations, radio stations, blogs, websites, etc.)

    - Always send a photo of the event along with the release (include a caption and photo credit)